Iv'e Got a Fever... Aluminum Fever That Is: Airstreamtrailers.com

Headhigh Creative has been given the opportunity to redesign Airstreamtrailers.com, a fan site for lovers of the classic Airstream Trailer.

Airstreamtrailers.com feeds a passion to a dedicated audience in a very vertical market, one that arguably in the past was targeted to a core demographic of 50-65 year olds.

Today however, Airstream, Inc. has repositioned itself in front of a younger design savvy crowd with the help of the internet and sites like Airstreamtrailers.com.

The current Airstreamtrailers.com is comfortably drawing traffic and profit by feeding a passion.. and having a great domain name... and we are excited to see the before and after stats once the new "Aluminum Fever" design look is in place.

In addition to design, we are also providing Airstreamtrailers.com a complete CMS system, which will allow them full control off all their content.

Enjoy the before and after preview and stay tuned for the upcoming launch.

BEFORE

AFTER

February 20th, 2008 / 1 Comment / Tags: Airstream, Airstreamtrailers.com, Design, Long Tail, CMS, Contnet Managment

Giving Gyssien International a Solid Brand Platform to Stand On.

When Gyssien International, a maker of lanyards and other promotional items, approached us to help them revamp their website and marketing materials, they posed many challenges.

Their existing branding was very disjunct and their previous marketing efforts were thwarted by the complexity of their product offerings.

We put the Gyssien identity through a brand reinforcement exercise. From this we developed an identity system that differentiated them from their competition and gave them a solid brand platform to build all of their deliverables upon.

Once this platform was in place, the task of organizing their complex product offerings was taken on. We built Gyssien a catalog that clearly defined each of their customization points and showcased their product offering with photography that we managed in house.

The next task was the creation of a website that clearly defined all of the product customization points that Gyssien offers. Once establishing a clear information design system, we paired it with a powerful Content Management System (CMS). The site gives Gyssien to power to continue to customize its offerings as their brand grows.

BEFORE

AFTER

February 15th, 2008 / 0 Comments / Tags: Gyssien, CMS, Content management

TRIDENT - Online Business Console

Introducing TRIDENT. The first system born to run online businesses. Your website and a central customer database. Email marketing and eCommerce. Web analytics and customer profiling. It's one, central console with everything you need to run your online business. Let's build your business online with the system built for success. Learn More. October 22nd, 2008 / 0 Comments / Tags: CMS, CRM, eCommerce, eBlasts, Email Marketing, TRIDENT

Seaside Ice

Ice Skating outdoors on the beach.. digg it!

We have been hired to develop some online tools for Seaside Ice. With limited time and we put together a system that will allow for online ticket sales, and rapid content changes via a blog and a site wide CMS. The support shown by the community via the site comments has been very exciting.

Stay tuned this project is going to bring a lot of holiday cheer and fun to the usually dead Seaside Lagoon.

www.seasideice.com

October 20th, 2008 / 0 Comments / Tags: Ice Skating, Redondo Beach, Seaside Lagoon, CMS, eCommerce, TRIDENT