When Gyssien International, a maker of lanyards and other promotional items, approached us to help them revamp their website and marketing materials, they posed many challenges.
Their existing branding was very disjunct and their previous marketing efforts were thwarted by the complexity of their product offerings.
We put the Gyssien identity through a brand reinforcement exercise. From this we developed an identity system that differentiated them from their competition and gave them a solid brand platform to build all of their deliverables upon.
Once this platform was in place, the task of organizing their complex product offerings was taken on. We built Gyssien a catalog that clearly defined each of their customization points and showcased their product offering with photography that we managed in house.
The next task was the creation of a website that clearly defined all of the product customization points that Gyssien offers. Once establishing a clear information design system, we paired it with a powerful Content Management System (CMS). The site gives Gyssien to power to continue to customize its offerings as their brand grows.
BEFORE
AFTER
February 15th, 2008
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