Giving Gyssien International a Solid Brand Platform to Stand On.

When Gyssien International, a maker of lanyards and other promotional items, approached us to help them revamp their website and marketing materials, they posed many challenges.

Their existing branding was very disjunct and their previous marketing efforts were thwarted by the complexity of their product offerings.

We put the Gyssien identity through a brand reinforcement exercise. From this we developed an identity system that differentiated them from their competition and gave them a solid brand platform to build all of their deliverables upon.

Once this platform was in place, the task of organizing their complex product offerings was taken on. We built Gyssien a catalog that clearly defined each of their customization points and showcased their product offering with photography that we managed in house.

The next task was the creation of a website that clearly defined all of the product customization points that Gyssien offers. Once establishing a clear information design system, we paired it with a powerful Content Management System (CMS). The site gives Gyssien to power to continue to customize its offerings as their brand grows.

BEFORE

AFTER

February 15th, 2008 / 0 Comments / Tags: Gyssien, CMS, Content management

A Toxic Site for Every Day of the Year: Superfund365.org

Superfund365 is a website that is profiling (you guessed it) 365 Superfund sites over the course of a year. The Superfund program, managed by the US Environmental Protection Agency to clean up a huge variety of really nasty environmental problems that range from Manhattan to Hawaii, is brought to life in slick, Flash animation-based fun. Art is always best when it can inform, and learning about the real, nasty threats posed by Superfund sites is much more palatable in this artful form.

The project was conceived by New York City-based digital media artist Brooke Singer; check out the site for more details. Superfund365.org

February 13th, 2008 / 0 Comments / Tags: Green, Toxic, Environment

Recent Reading List

• Designing Brand Identity: A Complete Guide, Alina Wheeler
• The Long Tail, Chris Anderson
• A Whole New Mind, Daniel Pink
• How to Not Suck at Sales, Jeffrey Gitomer
• Never Eat Alone, Keith Ferazzi
• All Marketers Are Liars, Seth Godin
• The World Is Flat, Thomas L. Friedman
• The Second Coming of Steve Jobs, Alan Deutschman
• Little Red Book of Selling, Jeffrey Gitomer
• The War of Art, Steven Pressfield
• Creativity, Mihaly Csikszentmihalyi
• Good Business, Mihaly Csikszentmihalyi
• eBoys, Randall Stross
• Zag, Marty Neumeier
• Goals, Brian Tracy
• The Hundred Year Lie, Samuel S. Epstein, MD
• The Brand Gap, Marty Neumeier
• Positioning, Al Ries and Jack Trout
• Blessed Unrest, Paul Hawken
• First Things First, Stephen Covey
• Blink, Malcom Gladwell
• Silent Spring, Rachel Carson
• The Ecology of Commerce, Paul Hawken

 

Have any suggestions?

 

Thanks to Jose at The_Groop for sharing his reading list, which not surprisingly is very similar to mine.

February 11th, 2008 / 0 Comments / Tags: Books, Green, Business, Creativity