A Family Rooted in Design: Fortini

Headhigh has been given the opportunity to develop an ecommerce user experience for Fortini Home and Garden, a high end retail store located in beautiful San Luis Obispo, California.

The Fortini brand has been carefully guided by the Fortini family and the store is run by Ryan and Marisa Fortini who are graduates of the well respected ornamtental horticulture program at Cal Poly San Luis Obispo.

The Fortini store is unique in that the personal behind the counters are award winning experts in areas of interior design, garden design and landscape architecture.

Pair this experience with heirloom quality pieces for both the home and garden as well as excellent customer service and you are in for a shopping experience that is impossible to attain at most retail stores.

Headhigh Creative has been working with Fortini over the past few months in order to translate their purpose to the web. The collaboration has been a pleasure and here is a peek at the store design. Stay tuned for official launch details.

February 22nd, 2008 / 0 Comments / Tags: Fortini, eCommerce

Manfelare Racing Bikes

It is always exciting to provide an answer through design. It is exhilarating when you get a chance to work on a graphics project that is close to you heart.

As a fan and participant of the sport of cycling, I am thrilled to introduce the Manfelare Carbon SL Cima. Contact Manny Felix at Ted's Manhattan Cycles to get one of your own. Very limited production.

February 21st, 2008 / 1 Comment / Tags: Cycling, Design, Product, Bikes

Iv'e Got a Fever... Aluminum Fever That Is: Airstreamtrailers.com

Headhigh Creative has been given the opportunity to redesign Airstreamtrailers.com, a fan site for lovers of the classic Airstream Trailer.

Airstreamtrailers.com feeds a passion to a dedicated audience in a very vertical market, one that arguably in the past was targeted to a core demographic of 50-65 year olds.

Today however, Airstream, Inc. has repositioned itself in front of a younger design savvy crowd with the help of the internet and sites like Airstreamtrailers.com.

The current Airstreamtrailers.com is comfortably drawing traffic and profit by feeding a passion.. and having a great domain name... and we are excited to see the before and after stats once the new "Aluminum Fever" design look is in place.

In addition to design, we are also providing Airstreamtrailers.com a complete CMS system, which will allow them full control off all their content.

Enjoy the before and after preview and stay tuned for the upcoming launch.

BEFORE

AFTER

February 20th, 2008 / 1 Comment / Tags: Airstream, Airstreamtrailers.com, Design, Long Tail, CMS, Contnet Managment

Gyssien Booth

Received this iPhone shot the other day from our friends at Gyssien. We put this tradeshow collateral together for Gyssien based on our brand platform work that we developed earlier in the year.

Having a solid brand platform allowed us to quickly design collateral under a tight deadline and deliver to a happy client.

When the goal and purpose of a company's visual identity system are well defined, creating additional collateral is a piece of cake.

February 17th, 2008 / 0 Comments / Tags: Gyssien, Tradeshow